Case studies
Hackness Grange Hotel
Aim – Increasing Enquiries
A new owner had just taken over a wedding venue in Yorkshire and needed to increase their visibility and enquiries amongst a lot of competition in the area.
The venue already had a downloadable brochure on the website which we used as a mechanism to capture couples names and email addresses. These contact details were then put into a database and emailed regularly and nurtured through to sale.
Set up
Business Manager MOT
CAPI Installation
Audience research
Campaign strategy
Ad Copy and creative
Optimisation
Results
| Website leads | Cost Per Lead | Amount Spent |
| 503 | £4.65 | £2,337.72 |
Kelly Mortimer
Aim – Increase Visibility and Database Building
A Wedding Business Coach asked me to help her build her database and help raise awareness of the problems she can fix for wedding businesses. We took the problem that her customers most often come to her with and offered a 5 easy fix free download. This gave them a taste of her knowledge and the follow up email nurture sequence encouraged them into her free Facebook Group and told them about her membership programme.
Set up
Business Manager MOT
CAPI Installation
Audience research
Campaign strategy
Ad Copy and creative
Optimisation
Results
| Website leads | Cost Per Lead | Amount Spent |
| 602 | £0.56 | £323.99 |
“Laura is EPIC with facebook ads. She understands wedding couples and how to market to them effectively. Facebook ads can be a money suck, so it’s so important to ensure you’re all the right elements together to get results. For me and my clients, she creates great lead generation.”
Kelly Mortimer
Danby Castle Barn
Aim – Increasing Enquiries
The wedding venue owner had never owned a venue like this one before, its castle ruins and had no idea what type of couples it would attract. I set up a broad audience which would educate the pixel on the type of person who would like to get married in a venue like this. After the campaign had gone through the learning phase we narrowed the audience down based on this type of person to optimise the ads and attract more of the right kind of customer.
Set up
New business manager account
New Pixel
Audience research
Campaign strategy
Ad Copy and creative
Optimisation
Results
| Website leads | Cost Per Lead | Amount Spent |
| 907 | £6.25 | £5,667.51 |