FAQs

So you probably have a lot of questions. That’s great! If I don’t have the answer here, just email me or fill in the contact me form.

What’s so good about Facebook and Instagram Ads anyway?

Social media marketing through Facebook and Instagram Advertising is a great way to use information about your target market, such as their demographic, interests and behaviours, to show up in front of the right audience at the right time, with the right content. 

Not only are Facebook and Instagram Ads a great way to reach these new, potential customers or clients, but the stats don’t lie when it comes to the number of people who use these platforms

Who is Facebook and Instagram Ads Management designed for?

Facebook and Instagram Ads Management package is perfect for business owners who want to take a step back from running ads for their business. Instead, they want to leave the ad strategy, campaign set up and ongoing management to the experts. 

With a dedicated Ads Manager on your team to set up a strategic marketing funnel for your service-based or e-commerce business, you can ensure your campaigns will be continually monitored and optimised to ensure your ads are running cost-effectively.

How much do I need to spend on fully managed Facebook Ads Campaigns?

You’ll need to invest at least £750 per month on ad spend, this doesn’t include my management fee. If that isn’t something you can commit to right now then check out my Nurture Package or VIP day services.

How long do I have to sign up for your fully managed service?

Initially I sign you up for three months, this gives me the opportunity to review your current social status, build out a customised strategy for you and undertake testing and optimising. After three months you switch on to my rolling month package where you just give me a month’s notice if you wish to leave.

Do you work on a retainer?

I have clients who I have worked with for years and others I work with for their launches or peak seasons throughout the year. But I work best (and see the best results!) when we can work together for a longer period. Testing takes time especially if you’re after a full-funnel – we need to work out which audiences are best for you – and which creative converts them!

Can you guarantee me results?

No – but I will use all my learnings and experience from other Facebook Ads campaigns and clients to predict results. What I can guarantee is I will work my hardest with you, I will treat your budget as if it were my own money and I will keep you informed every single step of the way. The beauty of Facebook Ads is that … if they really aren’t working, we turn them off and try something new! Plus – it’s not good for me or you if you’re not getting the results you want!

Can I send you images/content to use in my adverts?

Of course! I’m counting on it. I’m not a fan of using stock photos, any professional photography you have I’ll ask you for as part of my in depth onboarding process.

Do I get to sign off on ads before they go live?

Every single time!

Laura Clifford Marketing

© Laura Clifford Marketing 2022