Power hour

Price £149 +VAT

Who is this for?

Are you spending money on Facebook ads and boosted posts but not getting the results you want? Would you like to understand why they’re not working and what you need to change to stop wasting money on ads that don’t work? Or maybe you have an error message that keeps popping up and it just doesn’t make any sense.

During a Power Hour we’ll take a look at your setup, targeting, copy and creative so I can advise you on why your adverts aren’t converting for you and help you put it right.

Once you understand how to target the right people, with the right campaign objectives and understand the data you’ll find that your Facebook ads can be hugely effective.

What do you get?

– 60 uninterrupted minutes of my time via zoom video call
– We share computer screens so I can help you in real time with your questions
– You choose the topic
– I’ll prepare for your call based on the questions you answer in an email from me beforehand so you get the most of our time because I come fully prepared.

Want to book in?

Fill in the contact form and I’ll be in touch to book you in my diary

Book In

“Laura is great to work with. Really knows her stuff, is great at explaining complicated things in a simple way and always responds to queries quickly. I’d thoroughly recommend her if you’re getting a bit lost in the maze of social media ads and need a helping hand.”

Sarah – Sarah Matthews Communications

Nurture Package

Price £994 +VAT

Who is this for?

Designed for small to medium business owners seeking an Ads Manager to train them in the basics of Business Manager, how to set up an ad and optimise it moving forward and saving on management fees. This is a done with you package, I will not be doing the work for you.

What do you get?

We’ll spend time on the calls learning all there is to know and implementing most of the actions. There will be some additional work for you to do outside of the calls which we will check on the following call.

Pre-questionnaire form to learn more about the business, marketing objectives, target audiences and budget to determine overall strategy of funnel.
4-wk Facebook Ads Funnel Set Up & Training:

○ Week 1: Platform Overview & Audience Creation [2hr call]

○ Week 2: Complete Funnel Set Up including up to 3x campaigns within top, middle and bottom of funnel [2hr call]

○ Week 3: Optimisation [1hr call]

○ Week 4: Reporting on Results & Handover [1hr call]

● Bonus 2 weeks email support to answer any questions you may have regarding your campaigns moving forward.

Learn how to:

Create saved, custom and lookalike audiences.
Understand settings on the campaign, ad set and ad levels.
Implement a strategic marketing funnel with personalised advice tailored to your business and objectives.
Create top-of-funnel and re-marketing campaigns to leverage data and increase conversions.
Create most effective ads including copy and creatives.
Optimise your campaigns and understand the data and analytics.

Please note: Business Manager must be set up and connected to your Facebook Page and Ad account. The Facebook Pixel must be installed on your website and be tracking events. A content library including branded image and/or video content must be available for us to use for ad creative assets. Pricing above excludes ad spend. Minimum recommended ad spend is £1,000/mth for a full three-tier funnel implementation

Want to book in?

Fill in the contact form and I’ll be in touch to book you in my diary

Book In

“Before working with Laura I had a good idea of how to use Facebook ads, but due to the ever-changing system, my ads weren’t working anymore. Laura talked me through what wasn’t working, how to make my ads get more leads/conversations, how to fix my pixel and even gave me advice on what to put in my ads to make them more attention grabbing. Once I’d had my first session with Laura, my ads worked! I was starting to get conversions! I was given advice on how long to keep the ad running and how to track data too. Laura is really friendly, approachable and knowledgeable, and really easy to work with. I’ll continue using Laura to help me with my ads as she is always up to date with all the latest on Facebook advertising and really knows her stuff! Thanks again Laura!”

Hayley – Pilate & Yoga with Hayley.”

“I can’t recommend Laura enough!

As a small business I was struggling to understand the complexities of social media advertising and Laura helped me to navigate my way through everything I needed to do. The nurture package and Laura’s in-depth knowledge was invaluable and has given me a clear strategy on how to move forward and grow my business.”

Jenna – Cloud and Cuckoo

Vip Day

Price £1,200 +VAT

Who is this for?

Book out my calendar for a full day to set up your entire Facebook Ads funnel with ready-to-go, strategic campaigns, target audiences, and ads. This is perfect for business owners needing their ad campaigns set up quickly and strategically by an Ads Manager but don’t want to learn how to do it themselves, but want to keep the ongoing campaign optimisation in-house to save on management fees.

We’ll organise a handover call after your Facebook Ads VIP Day so I can walk you through your campaign strategy and set up, and provide you with a rundown on optimising and managing your ads moving forward on a ‘need-to-know’ basis.

What do you get?

Initial consultation to determine your Facebook Ads strategy, and ensure I have everything I need to make the process seamless.
A full day in my calendar that’s dedicated completely to your business, where I’ll jump inside your Facebook Ads Manager and…
create target audiences, including interest, lookalike, and custom
implement a full campaign strategy for your marketing funnel, including up to 3 campaigns to nurture your ideal customers or clients with multiple ad sets and ads for each stage of the funnel.
90min handover call via Zoom, incl. a ‘need-to-know’ run-down of Facebook Ads Manager, the implemented campaign strategy, and optimisation + management tips for you moving forward

PLEASE NOTE: Business Manager must be set up and connected to your Facebook Page and Ad account. The Facebook Pixel must be installed on your website and be tracking events. A content library including branded image and/or video content must be available for us to use for ad creative assets. Pricing above excludes ad spend. Minimum recommended ad spend is £1,000mth for a full three-tier funnel implementation.

Want to book in?

Fill in the contact form and I’ll be in touch to book you in my diary

Book In

“It has been an absolute pleasure working with Laura on my very first Facebook Ad Campaign. Other than having attended an introductory training session on Facebook Ads, I knew very little about the whole process and knew that if I wanted to achieve a strong ROI I needed help to do it well! Laura led me through the whole process step by step from start to finish. She was incredibly patient with me and answered all of my questions during our time working together. She helped me to ensure I had all relevant components ready to go and worked collaboratively and effectively with my team. I am delighted with the success of the campaign which has generated another 500 leads to my mailing list and has enabled significant growth in my Facebook Group. I will be returning to use Laura’s service for my next campaign in the coming months and have no hesitation in recommending her to you.”

Claire Brown – Career Coach

“Laura is so great to work with! She’s so helpful and hardworking. She’s really helped us get started on our businesses social media and always comes up with creative posts to keep readers engaged. It’s been so beneficial to have her support and expert advice. I’d definitely recommend working with Laura”

Abbie Tomlinson – Physio Needs

Fully Managed Facebook and Instagram Advertising

from £750pm +VAT

excluding Ad Spend.

Minimum 3 month contract

Who is this for?

This package is for those businesses who want to hand it all over, who want to take a step back from running ads for their business. Instead, they want to leave the ad strategy, campaign set up and ongoing management to the experts. They know their zone of genius and Ad’s isn’t it.

With a dedicated Ads Manager on your team to set up a strategic marketing funnel for your business, you can ensure your campaigns will be continually monitored and optimised to ensure your ads are running cost-effectively.

What do you get?

In depth onboarding process so I can get under the skin of your business and your ideal client
Pixel Set Up/Health Check & Tracking
Audit of advertising campaigns to date
Audience research
Audience building
Competitor Benchmarking
Campaign Plan
Campaign Set Up
Advert creation including copywriting (you supply images/videos)
Ongoing monitoring and optimisation of active campaigns to ensure ads are achieving cost-effective results, with necessary tweaks made to ad set up incl. targeting, ad placements, creatives or copy.
We’ll have a weekly check in call to make any tweaks and I produce a monthly report

The Process

Step One

Get in touch and let’s have a chat to see if we are a good fit. If we are then I’ll send over a full proposal.

Step Two

I will send through a Services Agreement and an invoice for the first month’s work. Once the signed contract and payment has been received, that is your time secured with me. I will send you instructions for onboarding via Trello and you’ll have a week to fill in the board.

Step Three

I’ll get everything ready and send over your ads for sign off. Then we go live!

Finally to keep the quality of services high I only onboard one new client a month until I’m at full capacity then I operate a wait list. I’d love to be able to work with more businesses but it’s just not possible which is why I have certain things I need you to have that sets us up for success.

You must have a product and/or service that already exists and has been sold online successfully before – organically through your community and/or via paid ads.
You must have genuine testimonials or reviews from real clients that you have worked with and/or customers that have purchased from you.
You must have an online presence, including an active Facebook page and Instagram account.
You must have a mobile-optimised website that is driving consistent daily traffic and has the Facebook Pixel already installed which is tracking valuable data. I can work with you if you don’t have the pixel set up, results might just take a little longer.
You must have previously made sales or generated leads successfully via your website.
Your website must be currently promoting the freebie/product and/or service that you are wanting to advertise through paid ads.
You must be willing to spend the minimum monthly ad spend recommended for your package [starting from £750pm]. This ad spend is paid directly to Facebook from your Ad account, and is an additional cost to the management fee.

Want to chat further?

Book in for a 30 minute free discovery call and let’s see if we are a good fit

Book In